Privacy Policy

Privacy Policy
Last updated: November 24, 2025

Amara & Elena operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a carefully curated shopping experience. These services are referred to as the “Services.” Our store is powered by Shopify, which enables us to offer secure checkout, payments, and website functionality. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website, make a purchase, or otherwise interact with us.

By accessing or using any of our Services, you confirm that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described below.

Personal Information We Collect

When we refer to “personal information,” we mean information that identifies you or can reasonably be linked to you. This does not include anonymous or fully de identified data.

Depending on how you use our Services, we may collect the following types of personal information.

Contact information such as your name, billing address, shipping address, phone number, and email address.
Payment and financial information such as payment method, transaction details, and payment confirmation. Payment details are processed securely by our payment providers and are not stored directly on our servers.
Account information such as login details, preferences, and settings if you create an account.
Order and transaction information including products viewed, added to cart, purchased, returned, exchanged, or cancelled.
Communication data including messages you send to us through email or customer support.
Device and technical information such as IP address, browser type, device identifiers, and network information.
Usage information related to how you browse and interact with our website.

How We Collect Personal Information

We collect personal information in the following ways.

Directly from you when you place an order, create an account, contact us, or enter information on our website.
Automatically through cookies and similar technologies when you browse or use our Services.
From service providers such as payment processors, shipping partners, analytics providers, and customer support tools.
From partners or third parties when permitted by law.

How We Use Your Personal Information

We use your personal information to operate, improve, and protect our Services. This includes processing payments, fulfilling orders, arranging shipping, handling returns and exchanges, managing accounts, and providing customer support.

We may also use your information to personalize your shopping experience, remember your preferences, recommend products, and improve our website performance.

With your consent or where permitted by law, we may use your information for marketing purposes, such as sending promotional emails or showing relevant advertisements based on your activity.

We use personal information to maintain security, prevent fraud, detect suspicious activity, and protect our business and customers.

We may also process personal information to comply with legal obligations or enforce our terms and policies.

How We Share Personal Information

We may share your personal information with trusted third parties when necessary to provide our Services.

This includes Shopify, payment providers, shipping and fulfillment partners, analytics services, IT providers, and customer support tools.

We may share information with marketing and advertising partners in accordance with applicable laws and their privacy policies.

We may also disclose personal information if required by law, legal process, or in connection with a business transaction such as a merger or sale.

Shopify and Third Party Services

Our store is hosted on Shopify. Shopify processes personal information to support and improve the Services. Your data may be transferred to and processed in countries outside your own. To learn more about how Shopify handles personal information, please visit https://privacy.shopify.com/en.

Our website may contain links to third party websites. We are not responsible for the privacy practices or content of those websites.

Children’s Privacy

Our Services are not intended for children under the age of majority. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.

Data Security and Retention

We take reasonable measures to protect your personal information, but no method of transmission or storage is completely secure. We cannot guarantee absolute security.

We retain personal information only as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights

Depending on your location, you may have rights regarding your personal information, including the right to access, correct, delete, or receive a copy of your data, and the right to object to certain processing activities such as targeted advertising.

You may exercise your rights by contacting us. We may need to verify your identity before processing your request.

You can opt out of marketing emails at any time by using the unsubscribe link in our emails. Transactional and service related messages may still be sent.

International Data Transfers

Your personal information may be stored and processed outside your country of residence. Where required, we rely on appropriate legal safeguards for international data transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us.

Company name: Amara & Elena
Address: ’t Weidje 8
Email: info@amaraelena.com